In the world of online business, ‘passive income’ is often held up as the holy grail of business. But creating an online program that sells is not easy, nor is it ‘easy money’. As online entrepreneur and creator of the successful online School of the Modern Mystic Belinda Davidson shares with us, there’s many elements to an e-course that sells, and keeps on selling. Make money while you sleep: we’ve all heard that promise. Ever since the world of online millionaires and location-free entrepreneurs began to shake up the business world, we’ve had the passive income carrot dangled in front of us. Create something once, put it out into the world, and then let the money roll in. Now, while most of us are (hopefully) able to see this fairytale for what it is these days, there is still great appeal about on online e-course. Done right, and it can indeed be your ticket to a steady income for your business. Doing it right, however, is the key. According to those who have gone on to create e-courses that keep on selling, passive is far from the truth.