The Name Joe Digital & Co

Haaaaaaaaaa David. Good question.

Im a foreigner living in the Philippines.
All foreigners here are automatically called Joe.
Because I spend lots of time on the computer,
They started to call me Joe Digital.
I also voluntarily help Filipinos with tech & website related stuff
& often have meetings with web & app designers etc.
I was in Starbucks having a meeting with some guys one day & someone was looking for us.
The guy asked the guard on the door
" Wheres Joe Digital & Co "
And that was it! The name sort of stuck